Pridy is a social and dating app for LGBTQIA+ people. This policy explains what we collect, why, who we share it with, how long we keep it, and what you can do about it. It applies to the Pridy app and to pridy.net.
Pridy is operated by Pridy Inc. If you have any question about this policy, write to info@pridy.net.
Pridy is for people 18 and older. We do not knowingly collect data from anyone under 18, and we close accounts we find to be under 18 and delete their data.
1. Information you give us
Account and sign-in
- Email sign-in: your email address and a one-time code. While you are signing up for the first time, we temporarily store your email, a hashed copy of the code, your IP address and your browser or device identifier.
- Google, Apple or Facebook sign-in: the account identifier the provider gives us, your email address and the name on that account. If you use Apple's "Hide My Email", we receive a relay address and never see your real one.
- Session data: we keep a hashed copy of your session token together with your device identifier so you stay signed in and so you can sign out of other devices.
- Sign-in records: each code request, sign-in, sign-out and session renewal is logged with your email, IP address and device identifier. We use these records to detect abuse and account takeover.
Your profile
Everything on your profile is something you chose to add, and you can edit or remove it at any time:
- Name, date of birth (your age and star sign are calculated from it), gender, pronouns, sexual orientation
- Height, weight, body type, ethnicity
- Relationship status, position, interests, what you are looking for, work, education, city
- Smoking, drinking, recreational drugs, exercise, diet and sleep habits
- Sexual health information and boundaries
- Written prompts and themes, and a short voice prompt
- Up to ten photos
Special category data. Some of this — your sexual orientation, your sexual health information, your ethnicity and your habits — is treated as sensitive personal data under European data protection law. We only process it because you chose to publish it on your profile, and you can delete any of it at any time. The whole point of these fields is that other users can see them; if you would rather they did not, leave them empty.
We keep a record of changes to your name, gender, orientation and date of birth. This is to prevent abuse, such as someone repeatedly changing their stated age.
Photos, voice and chat
- Photos: stored and converted to a web format in three sizes. We strip location and camera metadata (EXIF) from every photo and do not keep the original file.
- Voice prompt and voice notes: stored as recorded.
- Messages: text, photos, voice notes, GIFs and, if you choose to send one, your location. Messages may also carry a reference to a pin you quoted.
Pins
When you drop a pin you share a category, a short note (up to 150 characters) and a location. Pins never use your exact position — see section 4. Your name, age and photo appear next to your pin, and any signed-in user can see it.
Status
Your daily vibe, your "ready now" status, ghost mode and whether your account is paused.
Payments
- On the web: payments are handled by a third-party payment provider. We never see or store your card details. We store the identifiers the provider gives us so we know your subscription is active.
- In the iOS app: purchases are handled by Apple and by our subscription management service. We send them your Pridy user identifier so your subscription follows your account. We never see your card details.
Support and requests
If you ask us to delete your account we record your reason, your IP address and your device identifier. If you ask for a copy of your data we record that request.
2. Information we collect automatically
- Technical data: IP address, device and browser identifiers, language and time zone.
- Usage data: when you were last active, whether you are online, which profiles you viewed, signals you sent, chats you opened, pins you dropped.
- Approximate location from your IP address. We work this out on our own servers using a local database. Your IP address is not sent to anyone else for this.
- Notification data: your push subscription or device token, and a record of which notifications were sent and tapped.
IP geolocation data by DB-IP.
On your device
We store some things in your browser or app so it works properly: your session tokens, your discovery filters, the last map view in Pins, your preferred language and the sign-in method you used last. On iOS we also keep a copy of your own profile so the app opens quickly. Signing out clears your session but leaves your preferences on the device.
3. Analytics and advertising
We use measurement tools to understand how Pridy is used and how people find us:
- On the web: Google Analytics, Google Ads and Meta's advertising tools, loaded through Google Tag Manager.
- In the iOS app: Firebase Analytics and Meta App Events.
What we send them is limited on purpose. We send a pseudonymous user identifier, a hashed form of your email address, broad attributes such as age range and sign-in method, and the names of actions you took — for example that a signal was sent, or that a subscription was purchased. We do not send your email address in readable form, the content of your messages, your profile text, your photos, your exact location, or the identity of anyone you interacted with, reported or blocked.
On the web, in the European Economic Area, the United Kingdom, Switzerland and Türkiye, we ask before any analytics or advertising cookie runs; elsewhere they are on by default. Wherever you are, you can turn them off at any time from Settings → Cookie preferences. On iOS, Apple asks for your permission before any advertising measurement takes place; if you say no, none happens. Our Cookie Policy explains the individual cookies.
4. Location — how it actually works
Location is the most sensitive thing this app handles, so here is exactly what happens.
We ask for your location when you open Go Play, when you enter Pins or drop one, and in Vibes. We take a single reading each time; we never follow you in the background.
We store two separate positions:
1. Your exact position is stored only on our servers, only as the most recent reading, and is used only to calculate how far away other people are from you. It is never shown to another user and is not visible to our staff.
2. An approximate position, which is the only one anyone else can be shown. We produce it by snapping your location to a grid of roughly 160 metres and then shifting it by a further 120 to 300 metres in a direction that is fixed for your account. The result sits a few hundred metres from where you really are, and it does not drift around between readings — which means it cannot be narrowed down by watching it over time.
Distances are shown as whole kilometres or miles, and as "<1 km" below that. Locked cards show only a range: under 5 km, 5–20, 20–100, over 100. Distance is only shown when both people have distance display switched on.
Pins use the approximate position described above, never your exact one.
Location you send in a chat is different. If you choose to send your location in a message, that is an exact position, because the point of sending it is to tell someone where to meet you. It goes to that person and no one else, and it is deleted when you delete your account. Only send it to people you trust.
If you refuse location access, we estimate your city from your IP address so you can still browse. In that mode no distances are shown.
Ghost mode hides you from discovery, pins and online status, but your location keeps updating so the app still works when you switch it off.
City search: when you search for a city, that search goes directly from your device to OpenStreetMap's search service. If you use "use my location" there, your coordinates go to that service.
Map images come from our map provider, which receives your IP address as part of loading them, as any website you visit does.
5. How we use your information
- To run the service: your profile, discovery, signals, matches, chat, pins and status.
- To show distances and nearby people.
- To send notifications you have asked for.
- To keep Pridy safe: reviewing reports, moderating photos and messages, detecting fake accounts, blocking abuse and enforcing our Terms and Community Guidelines.
- To process subscriptions.
- To communicate with you about your account, and — if you have not switched them off — to send occasional updates about the service.
- To understand how the product is used and improve it.
- To meet legal obligations and respond to lawful requests.
Under European data protection law our legal bases are: performing our contract with you (running the service), your consent (your profile's sensitive fields, analytics and advertising cookies, optional emails), our legitimate interests (safety, abuse prevention, improving the product) and legal obligation.
6. Who we share it with
Other users. Your profile, photos, prompts, pins, status and approximate location are visible to other signed-in users according to your settings. Anything you put on your profile is public within Pridy.
Service providers. We use other companies to run Pridy. They act on our instructions and only receive what they need:
Legal and safety. We may disclose information when the law requires it, or when we believe in good faith that it is necessary to prevent serious harm, investigate abuse, or protect the rights and safety of our users.
We do not sell your personal data. Some US state privacy laws treat the use of advertising cookies as "sharing" personal information for targeted advertising. If you turn off advertising cookies on the web (they start off if your browser sends a Global Privacy Control signal), or decline tracking permission in the app, no such sharing takes place.
7. Moderation and staff access
To keep Pridy safe, members of our moderation team can:
- Review photos and other content, both when it is reported to us and through our own checks. Depending on the content, this review may happen before it appears or after.
- Read the conversation a report was made about, in order to investigate it. Access is limited to the reported conversation, is time-limited, and every such review is logged. Our team cannot browse or search through conversations that have not been reported.
- See reports made about you, including the reason and description, and a snapshot of your profile at the time.
- See your approximate location, your sessions and your sign-in records.
Nobody on our team can see your exact location.
When a report includes photos, we keep those photos as evidence for up to 12 months even if the account is deleted, so that the same person cannot delete their account to erase the record. When a moderator removes a message, a copy of it is kept in our moderation log.
8. Child safety
Pridy has zero tolerance for child sexual abuse material and for any attempt to use this service to exploit a minor. Accounts are closed immediately and without notice. Confirmed material is reported to the National Center for Missing & Exploited Children (NCMEC) and to law enforcement, and the related records are preserved as required by law. If you encounter anything of this kind, report it in the app or write to info@pridy.net.
9. Security
- All traffic between your device and our servers is encrypted.
- Photos, voice notes and other uploaded files are served through signed links that expire, so a file cannot be opened by someone outside the conversation it belongs to.
- Location and camera metadata is stripped from every photo you upload.
- Sign-in codes are short-lived and rate-limited, and session tokens are stored hashed.
No service can promise perfect security. If you believe your account has been accessed by someone else, write to info@pridy.net.
10. How long we keep things
11. Deleting your account
You can delete your account from Settings at any time. Here is exactly what happens.
Immediately: your account is deactivated, you disappear from discovery and from the map, your exact and approximate locations are deleted, and all your sessions and notification subscriptions are ended.
For 30 days: nothing further happens. If you sign in again during this period, the deletion is cancelled and your account comes back. This is deliberate — it protects you from deleting your account in a moment you later regret, and from someone deleting it for you.
After 30 days we delete your profile fields, your photos and photo files, your voice prompt, your change history, your signals, profile visits and pins, the messages you sent — their text, photos, voice notes and any location you shared — and your sign-in identifiers. In the other person's chat your messages appear as deleted; what they wrote to you stays with them. Your email address is replaced with an unusable placeholder.
If your account is linked to Sign in with Apple, we revoke Pridy's access to your Apple ID as soon as you confirm, so Pridy no longer appears among the apps using Sign in with Apple in your Apple ID settings. The same 30 days apply: sign in with Apple again before then and your account comes back.
What remains, and why:
- Reports about you and their evidence photos are kept for the period in section 10, so that deleting an account cannot be used to erase a safety record.
- An anonymised account record, with no name, email or location, is kept so that past subscriptions and safety decisions remain consistent.
- A hashed form of your email is kept so that people who blocked you stay blocked if you sign up again.
- Sign-in and moderation logs, for the periods in section 10.
Subscriptions are not cancelled by deleting your account. If you subscribed in the iOS app, cancel it in your Apple account settings. If you subscribed on the web, cancel it from your billing settings before you delete your account.
12. Your rights
Depending on where you live, you have some or all of the following rights:
- Access — ask for a copy of your data. Request it from Settings; we will email it to you within 30 days.
- Correction — most of your data is editable directly in the app.
- Deletion — delete your account from Settings, as described above.
- Objection and restriction — ask us to stop certain processing.
- Withdrawing consent — change your cookie choices at any time, switch off advertising permission in your device settings, clear sensitive profile fields, or unsubscribe from emails.
- Complaint — if you are in the European Economic Area or the United Kingdom, you may complain to your local data protection authority.
To exercise any of these, use the app where possible, or write to info@pridy.net. We do not charge for this and we will not treat you differently for asking.
13. International transfers
Pridy is operated from the United States and our providers operate in several countries. Your information may be stored and processed outside the country you live in, including in countries whose data protection laws differ from your own. Where European data protection law applies, we rely on the safeguards it provides for such transfers.
14. Changes to this policy
If we change this policy in a way that matters, we will tell you in the app or by email before the change takes effect. The date at the top always shows the current version.
15. Contact
info@pridy.net
Pridy Inc.